eCommerce Content Specialist

Duluth Trading Company is seeking an eCommerce Content Specialist to join our dynamic digital team. The candidate will be responsible for the execution and set-up of website content, ensuring a seamless online experience for our
customers.

This role requires a strong understanding of digital merchandising, eCommerce best practices and a passion for the apparel industry. The individual will program and maintain site content to align with company initiatives and
successfully execute that content strategy for all categories.

This position will need someone who is resourceful & who can be initiative-taking in forming cross-functional relationships. They must be able to successfully communicate with other members of the eCommerce team, creative design teams, Marketing, IT & other internal areas to manage our customer-centric website and drive their areas of focus.

Candidate must have strong critical thinking & time management skills all while being self-motivated in a fast-paced environment.

Work Environment:

At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.

What You’ll Do: 

Content Management & Quality Assurance:

• Oversee the day-to-day management of website content across home, landing, collections, product pages and
  customer service pages. This includes but is not limited to all site creative, linking, promotional banners, and
  navigation.
• Conduct regular audits of website content to ensure consistency, quality, and alignment with brand standards.
• Troubleshoot any content-related issues and implement corrective actions.
• Ensure all content is accurate, engaging and optimized for different device types.

Project Coordination:

• Collaborate with cross-functional teams including site merchandising, marketing, creative, and IT to gather
  content strategy details and execute website updates.
• Function as a facilitator for all website creative briefs.
• Manage project timelines and coordinate with partners to ensure a timely and flawless execution.

Organizational Job Functions:

• Contribute proactively to achieving departmental and company goals through teamwork and collaboration.
• Stay updated on industry trends, emerging technologies and best practices in digital content production and e-
  commerce.
• Advocate cross functionally for a best in class online experience for our customer.
• Embody organizational values in work behaviors, decision-making, and interactions, fostering a positive and
  inclusive work environment.
• May be responsible for managing one or more direct reports.

What We’re Looking For:

• Bachelor’s or Associate’s degree in Marketing, Communications, Digital Merchandising, or a related field.
• 3+ years of experience in digital content management or a related role, preferably within the retail or apparel
  sector.
• Experience mastering a large-scale content management system (CMS) and e-commerce platforms (e.g.,
  Shopify, Magento, Salesforce, AEM).
• Excellent project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Understanding of SEO and naming best practices.
• Creative mindset with a keen eye for detail and design.

Duluth Headquarters Benefits and Perks

As we continue to grow Duluth Trading Company and its house of brands, the perks have perked up, too. We’ve boosted an already impressive benefits package to include: 12-week full-pay parental leave, paid holiday time for the important observance of Martin Luther King Jr. Day and Juneteenth, and more! Why’d we go all out? Because our pursuit of a better way means that when it comes to great talent, better perks are a given.

Compensation Range: $67,500 - $73,000/year 

Compensation is based on several factors including but not limited to education, work experience, certifications, etc.

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an equal opportunity employer.

Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. Folks that revel in doing it the hard way and celebrate finding a better way. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.

From ingenious Duluth workwear, to comfortably capable Buck Naked Underwear, to outside-embracing AKHG, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life.

Top-notch quality, immersive storytelling, outstanding customer service, and the shared belief that the go-all-in-and-dig-deep spirit exists with everyone are what sets Duluth Trading Co. apart. We seek talented folks looking to be part of a can-do team that’s hellbent on helping the world to gear up, get its hands dirty, and do.