Marketing Technology Specialist

The Marketing Technology Specialist is responsible for maximizing the efficiency and effectiveness of the organization's marketing technology stack and customer data assets. This role serves as the crucial link between Marketing, Data, and IT, focusing on driving data integrity, enforcing compliance standards, and managing the technical product backlog to ensure marketing initiatives are powered by reliable technology and accurate customer insights. You will be a Subject Matter Expert (SME) for key platforms, ensuring their smooth operation and strategic evolution.

Work Environment:

At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.

What You’ll Do: 

• Product Management & Prioritization
  • Partner with Marketing and internal/external stakeholders to define and prioritize features based on business value and customer needs.
  • Own and manage the marketing product backlog, including defining epics and user stories, and collaborating with development teams for smooth release processes.
  • Build strong stakeholder relationships, clearly communicating project status, release scope, and ensuring all changes are approved and well-understood.
• Data Integrity & Technology Expertise
  • Manage the integrity of Customer Insights Data, serving as the primary liaison between the CI team and IT.
  • Develop and implement data auditing procedures, manage the CI Data Dictionary, and enforce data management standards.
  • Serve as a Subject Matter Expert for platforms, including: ProductsUp, Google Big Query, Looker and Listrak.
• Compliance & Data Operations
  • Collaborate with Compliance on Privacy regulations (e.g., executing privacy requests and developing SOPs).
  • Create and manage data transfers to internal and external partners.
  • Document systems and processes, participate in data governance, and identify other data stewards/SMEs for organizational collaboration.
  • Active participant in Business/Data Governance.

What We’re Looking For:

• Bachlor's Degree in Marketing
  • Equivalent work experience will be considered
• 3+ years previous experience in omni-channel environment
• High-level of accuracy and attention to detail
• High-level problem-solving skills and ability to identify solutions
• Proven ability to work effectively with cross-functional teams
• Knowledge of Google products, such as Big Query, Looker, Workspace
• Experience with SQL and/or SPSS
• Self-starter
• Understanding of agile project management approach
• Strong communication, organization, and prioritization skills
• Authorization to work in the United States without sponsorship. 

Duluth Headquarters Benefits and Perks

Our pursuit of a better way isn't just about our products—it's about our people too.  That's why our Dam Good Crew enjoys a comprehensive benefits package, designed to support their well-being and success.

• Multiple Medical plan options 

• Dental & Vision plans 

• Medical and Dependent Care Flexible Spending Accounts 

• Health Savings Account including company contributions  

• Company paid Life Insurance and AD&D

• Company paid Short-Term Disability

• Other various voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance

• 401(k) Employer Match

• Employee Stock Purchase Plan to purchase Duluth Trading Co. stock at a discount 

• Parental Leave

• Paid holidays: New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day

• Paid Time Off: take it as you need it policy for exempt employees

• Daily pay available  

• 40% Employee Discount 

• Flexible Fridays 

• Onsite fitness center

Position Compensation Outline 

Compensation Range: $60,000 to $75,000/year 

This position is eligible to participate in the company bonus program. 

Compensation listed is for the full-time position at this specific location and is based on several factors, including experience, and qualifications. Benefits and perks may have eligibility requirements and are subject to change.

#LIONSITE

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an Equal Opportunity Employer. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. Folks that revel in doing it the hard way and celebrate finding a better way. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.

From ingenious Duluth workwear, to comfortably capable Buck Naked Underwear, to outside-embracing AKHG, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life.

Top-notch quality, immersive storytelling, outstanding customer service, and the shared belief that the go-all-in-and-dig-deep spirit exists with everyone are what sets Duluth Trading Co. apart. We seek talented folks looking to be part of a can-do team that’s hellbent on helping the world to gear up, get its hands dirty, and do.